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Product DescriptionA completely revised and updated edition of the Amazon SEO best-seller on practical SEO practices and techniques.
SEO Help is a practical,step-by-step guide which in 20 easy-to-understand chapters gives you the kind of practical advice a leading SEO engineer would give you if he were standing over your shoulder and helped you search engine optimize your website.
This second,updated edition paperback keeps you up to date with the latest trends.
- Over 70 new detailed changes have been introduced
- SEO advice now includes cues for Google's Panda update
- Social Media is discussed
- Includes action plans for fast results in SEO
- David Amerland is a keynote author and panelist,on SEO,social media and the way the web affects all our lives.
SEO Help gives you everything you need to help your website rank fast in Google,attract relevant customers,and continue to grow organically,increasing your web presence through the application of very accessible,easy-to-implement,steps. What usually stops you from succeeding in the online world is the fact that by the time you learn the valuable lessons you need to apply you have also ran out of time and money. SEO Help dispenses with theory and complicated explanations. Its aim is to save you money you would spend in outsourcing SEO and help you get your website ranked fast. Its 20-step method is practical and straightforward,capable of implementation across a wide variety of websites. It is designed to help you get going from the very first chapter and see results within weeks rather than months. DetailsNo features available.  | Rating: 
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Product DescriptionBuild a disruptive marketing agency for the modern age The marketing services industry is on the cusp of a truly transformational period. The old guard,rooted in tradition and resistant to change,will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble,tech savvy,and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth,versatility,and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency. The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services,consulting,training,education,publishing,and software sales. It will use efficiency and productivity,not billable hours,as the essential drivers of profitability. Its value and success will be measured by outcomes,not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change,and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to: - Generate more qualified leads,win clients with set pricing and service packages,and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation. DetailsNo features available.  | Rating:
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Product Description How can you make it easier for people to find your website? And how can you convert casual visitors into active users? SEO Warrior shows you how it's done through a collection of tried and true techniques,hacks,and best practices. Learn the nuts and bolts of search engine optimization (SEO) theory,the importance of keyword strategy,and how to avoid and remedy search engine traps. You'll also learn about search engine marketing (SEM) practices,such as Google AdWords,and how you can use social networking to increase your visibility. Ideal for web developers,savvy marketers,webmasters,and anyone else interested in SEO,this book serves not only as an SEO tutorial,but also as a reference for implementing effective SEO techniques. - Create compelling sites with SEO that can stand the test of time
- Optimize your site for Google,Yahoo!,Microsoft's Bing,as well as search engines used in different parts of the world
- Conduct keyword research to find the best terms to reach your audience--and the related terms they'll respond to
- Learn what makes search engines tick by utilizing custom scripts
- Analyze your site to see how it measures up to the competition
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Product DescriptionAttract,engage,and inspire your customers with an "Optimize and Socialize" content marketing strategy Optimize is designed to give readers a practical approach to integrating search and social media optimization with content marketing to boost relevance,visibility,and customer engagement. Companies,large and small,will benefit from the practical planning and creative content marketing tactics in this book that have been proven to increase online performance across marketing,public relations,and customer service. Learn to incorporate essential content optimization and social media engagement principles thereby increasing their ability to acquire and engage relevant customers online. Optimize provides insights from Lee Odden,one of the leading authorities on Content and Online Marketing. This book explains how to: - Create a blueprint for integrated search,social media and content marketing strategy
- Determine which creative tactics will provide the best results for your company
- Implement search and social optimization holistically in the organization
- Measure the business value of optimized and socialized content marketing
- Develop guidelines,processes and training to scale online marketing success
Optimize offers a tested approach for a customer-centric and adaptive online marketing strategy that incorporates the best of content,social media marketing,and search engine optimization tactics. DetailsNo features available.  | Rating: 
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Product DescriptionFour acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. This second edition brings you up to date on recent changes in search engine behavior—such as new ranking methods involving user engagement and social media—with an array of effective tactics,from basic to advanced. - Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media,user data,and links
- Discover tools to track results and measure success
- Recognize how changes to your site can confuse search engines
- Learn to build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit www.artofseobook.com for late-breaking updates,checklists,worksheets,templates,and guides. DetailsNo features available. | |
